Performance advertising success stories in social media
On Wednesday I moderated a panel at ad:space (an ad:tech satellite conference centered on performance advertising) focused on how performance advertisers can be successful in social networks. The...
View ArticleBest practices in contextual and performance advertising in social networks.
I’m moderating a panel at AdSpace 2009 next Wednesday. The conference is focused on contextual advertising and is in partnership with ad:tech at Mosconne in San Francisco. My panel is at 5pm on social...
View ArticleMyspace suspending some categories of performance advertising?
PlentyOfFish claims that MySpace is suspending all dating and diet campaigns: Apparently they got an email saying: I have a bit of news about your campaign. Rupert Murdoch has decided to put all dating...
View ArticleThree ways that social networks are different from other forms of online...
Social Networks are widely accepted to be the latest evolution of online communications, tracing a line back through instant messaging, webmail, chat rooms and bulletin boards. Now that we’ve had a...
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The top movies, books, TV shows, music, heroes and general interests on...
Last month dana boyd and Nicole Ellison were guest editors for the Journal of Computer-Mediated Communication in a special theme issue on social network sites. One of my favorite papers was by Hugo Liu...
View ArticleThree ways that a conference lobby is like Facebook
I spent three days last week at the Web 2.0 Summit, mostly in the lobby of the Palace hotel. The lobby served as the crossroads for the conference; all attendees passed through there and many never...
View ArticleMore on Facebook as a stage for performance
From today’s NY Times, a core Facebook (college aged) user notes: Facebook did not become popular because it was a functional tool — after all, most college students live in close quarters with the...
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Communication, performance and birthdays
It was my birthday on Friday ,and it was the first birthday I’ve celebrated as an active member of a social network. I’ve posted in the past about the performance aspects of social network...
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Facebook apps are providing new stages for "performance" by users
Its now widely agreed that the two most common behaviors on social networks are self expression and communication. Most of the online revolutions have been driven by new forms of communication. This...
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